Signs of Technology Reforming the Event Industry

Technology deployment is the future for all types of events and event planning. The web services, mobile technologies and IT facilities are making it easier to organize events, to increase event attendees and to improve future events.

According to technology industry analysis, events contribute $115 billion to the United States GDP and billions are channeled into both state and federal tax revenue. The event industry is big in not just the U.S., other nations like the U.K., India and Japan are also having a massive event industry.

Technology has changed the way we socialize and interact, the way we consume and now it’s time to change the way we organize and attend our events. These emerging technologies need to be embraced and incorporated to deliver an improved experience for the event organizers and attendees. Now, with events becoming an integral part of the communication mix, corporates are seeking to engage with their customers, partners and employees more and more in a conducive way. With the advent of online event management tools such as online registration and management systems the process of communication is becoming easier and faster.

Following are the factors bought by the advent of technology in event management.

Extensive Use of Mobile Phones

Mobile is taking every industry by storm with no exception. The first trend of mobile introduction into this market has come with ticket purchase systems. These technologies have already allowed organizers and attendees to connect via interest groups, conduct private conversations, connect by LinkedIn and view attendees’ profiles, they didn’t know before the event. But now, mobile technology will make this even more accessible. With increased use of mobile apps at events, papers and files would be eventually be replaced by digital data.

More Cost Reduction and More Revenue Generation

As per technology market research report, the use of technologies in event management can create a 20 % rise in event attendance, while reducing the overall costs by about 30 percent. Yet, many studies also indicate that one of the biggest reasons, event organizers don’t assimilate new technologies is due to lack of proper knowledge and high cost. Event management firms and vendors would have to work hard to compete in an increasingly cost-sensitive market

Digital payment methods

Though not extensively used in mainstream, it is important to note that digital payment would replace over the counter ticket purchase. The most likely development in the near future is cashless events management. Technology industry analysis points out that mobile payments such as Apple Pay, Samsung Pay and Venmo are rendering cash useless in events. This could also significantly decrease costs for venues and human resources.

Data personalization: Targeting An Audience & Guest List

The social platform provides insight into demographics. Before the advent of social media, targeting a particular section of the population was a difficult challenge, but now getting the right people for an event is significantly easier through the use of Facebook, LinkedIn and Twitter, along with other social networking sites that allow organizers to promote their event to a particular audience. Targeting people who have explicitly expressed interest in the kind of stuff their event explores. Observing the data around the guests and their usage of social media can enable organizers to classify the audience.

Wearable Tech & Live Streaming

Wearable technological devices are now used in several industries and when this enters the event management, then organizers will be using a new way of communication and storing information gathered at events. A great example of a wearable tech is the Google glass. Others technological services like Periscope, Meerkat and Blab are entering the industry and gaining momentum, the idea of live streaming of the event is becoming more and more popular and becoming the part of the mainstream. Recently, Samsung Galaxy S8 launching event was live streamed by the company.

Technology Used After the Event

Once the event ends, it is important to study the outcomes of the event. Many companies ignore this important procedure, which is a mistake. Wide applications of analytics and IT systems enables organizers to gather important details related to the event. This data may be used to improve upcoming events and may also lead to better event preparation and organization in the future.

E-mail marketing system and social media networking may be used to a great effect after the event. It provides a unique opportunity to keep in touch with attendees, who might be interested in the future events. Also, these attendees will be more likely to recommend the future events to their friends, if they have a positive experience and organizers take the pain of developing a relationship with them after the event. These technologies have the power to attract a larger audience and improve each and every stage of an event.